How can design brands meaningfully engage with AI?

At the 2023 Milan Design Week, Disegno Works collaborated with furniture brand Moooi to host the public panel discussion Tweaking is Optional, which explored the opportunities and implications of working with with AI.

Disegno Works invited leading designers Marcel Wanders, Yves Béhar, Anahita Mekanik, Frederik Duerinck and Clark Scheffy to join Disegno’s editors in a conversation that explored the timely issue of how designers and brands can strike up purposeful partnerships with new forms of machine intelligence.

The panellists offered diverse opinions and insights into what AI means for their industry and practices, drawing on examples from within the Moooi showroom and further afield. Having been promoted on Disegno’s social media pages, newsletter and website, the talk drew a large and engaged crowd, despite the number of competing events taking place during the design week. 

Disegno Works recorded the conversation and published an edited version as a podcast after the event, creating an ongoing legacy for Moooi to reach an international audience who were not able to attend the fair.

*The cover image was generated by AI and Moooi