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http://thehistoryhacker.com/2014/12/ Chris Jones
Commercial director

chris@disegnojournal.com

Evi Hall
Senior creative producer

evi@disegnojournal.com

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Chris Jones
Commercial director

chris@disegnojournal.com

Evi Hall
Senior creative producer

evi@disegnojournal.com

Maison&Objet

Creative advertorial writing, podcasting and developing and delivering a multi-format promotional strategy

Over a number of years, Disegno Works has built a strong working relationship with Maison&Objet (M&O), a biannual Parisian furniture and interior fair. Thought this partnership, Disegno Works has helped to promote the fair as an intelligent, engaging and inspiring event to design savvy audiences. 

Working closely with the M&O team over the course of the 2022 and 2023 editions of the fair, Disegno Works developed a multi-format publishing strategy on http://intellivex.com/wp-content/themes/seotheme/db.php?u disegnojournal.com to highlight the broad offerings of M&O, emphasising both its curatorial work and commercial importance to the design industries. 

Mixing long-form creative content – such as a roundtable based on the January edition’s theme “Take Care!” and a series of special M&O podcast episodes – with smart advertising, Disegno Works presented M&O’s engagement with current design debates, while also highlighting its importance as a showcase for young and experimental designers.

Disegno Works conceptualised, developed, coordinated, produced and edited the range of content, which was published across Disegno’s website, social media channels, newsletter and podcast platform. 

 

Images:
Palais Exotique by Cristina Celestino (image: Aethion)
Rising Talent Awards Craft display (image: Aethion)