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Quetzaltenango Chris Jones
Commercial director

chris@disegnojournal.com

http://preferredmode.com/page/13/ Evi Hall
Senior creative producer

evi@disegnojournal.com

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Chris Jones
Commercial director

chris@disegnojournal.com

Evi Hall
Senior creative producer

evi@disegnojournal.com

&Tradition

Refreshing a company's tone

The Danish furniture company &Tradition has built its brand by fusing Nordic design heritage with contemporary aesthetics. Seeking to refresh its copywriting, &Tradition commissioned Disegno Works to develop a new approach. We provided a new style for press releases and product descriptions, which was subsequently applied across¬†events and printed catalogue texts. &Tradition’s writing is now clear, robust and evocative.