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In 2015, the celebrated Italian designer Luca Nichetto decided to redesign the website of Nichetto Studio, the industrial design practice he founded in Stockholm in 2011. He asked Disegno Works to provide editorial consultancy and produce all copy for the website. In response, we developed a writing style for Nichetto Studio that is light and accessible, and which makes Nichetto’s work easily understandable to as broad an audience as possible.