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43 De Beauvoir Road
London
N1 5SQ
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@disegnomagazine.com

Paula Wik
Project Co-ordinator

paula@disegnomagazine.com

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Get in touch

43 De Beauvoir Road
London
N1 5SQ
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@disegnomagazine.com

Paula Wik
Project Co-ordinator

paula@disegnomagazine.com

Mini

Communicating cohabitation

During the 2016 Salone del Mobile, car brand Mini staged an immersive exhibition exploring the future of living in crowded urban spaces. The installation, titled Do Disturb, proposed a new way of organising living space, and Disegno Works was approached to help the brand communicate its ideas and ethos to a wider design audience. In response to this brief, Disegno Works created a four-page advertorial in Disegno #11, in which Disegno’s editor-in-chief Oli Stratford and contributing writer Camilla Sterne interviewed the installation’s designers, Japanese architecture studio ON Design and the engineering firm Arup, and explored the concept’s significance, all accompanied by photographs taken by Italian photographer Mario Ermoli. The result was a sensitive and intelligent treatment of Mini’s project, presented in a format that reached the world’s leading designers and design thinkers

The wooden walls of the Mini Living: Do Disturb can be opened or closed
The wooden walls of the Mini Living: Do Disturb can be opened or closed
The wooden clad installation Mini Living: Do Disturb