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43 De Beauvoir Road
London
N1 5SQ
+44 (0)20 7249 1155


Chris Jones
Commercial Director

chris@disegnomagazine.com

Paula Wik
Project Co-ordinator

paula@disegnomagazine.com

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Get in touch

43 De Beauvoir Road
London
N1 5SQ
+44 (0)20 7249 1155

Chris Jones
Commercial Director

chris@disegnomagazine.com

Paula Wik
Project Co-ordinator

paula@disegnomagazine.com

Herman Miller

a magazine supplement

The US furniture giant Herman Miller’s Living Office philosophy reshapes workplaces from bland environments of identikit cubicles to innovative, open-plan landscapes. The brand asked Tack Studio to devise a short magazine explaining this new ethos.

Tack Studio responded with Disegno Dispatches, a new investigative section in Disegno magazine that explored the Living Office system and explained its ideas to Herman Miller’s target audience of architects and interior designers.

Researched, written, art-directed and designed in-house, Disegno Dispatches took Disegno’s journalistic expertise and applied it to Living Office, as well as providing a direct route to the magazine’s audience of industry decision makers.

Disegno Dispatches featured interviews with key players at Herman Miller, as well as in-depth features that illuminated the ideas behind the Living Office. The supplement also paid homage to Herman Miller’s history of working with design greats such as Charles and Ray Eames, Alexander Girard and George Nelson.

As well as being packaged with Disegno No. 7, 2,000 stand-alone copies of Disegno Dispatches were printed for Herman Miller to use for sales and marketing. The supplement was launched at an industry event during the London Design Festival, attended by both Disegno readers and design-industry insiders.